Now that buying has started for the Spring-Summer 2022 season, trend
agency WGSN publishes a practical report aimed at buyers. Produced by Sara
Maggioni — responsible for the womenswear section — it focuses on four
key items for the next summer season.
The souvenir sweatshirt
After months spent indoors wearing loungewear, the desire to rediscover
more formal clothing does not prevent comfortable pieces, like sweatshirts,
to pack a punch. That’s what WGSN states, highlighting that it’s still best
to choose it with vintage references: flocked with an iconic TV show print
or a childhood mascot — anything from the 1970s to the 1990s. The agency
doesn’t advise buyers to necessarily uprate this category, but to develop
it at the same speed as last year. “It is evident that in the future, it
will take a bigger slice of the cake,” WGSN said.
The agency recommends introducing them to shops in February-May and
finally, July-August 2022.
The bodycon dress or body-hugging dress
In addition to voluminous dresses (see below), another design of women’s
clothing is coming back for Spring-Summer 2022: the body-hugging dress.
This trend goes hand in hand with the predominance of knitwear in recent
seasons, states WGSN. They have sensual cutouts and come in more pared-back
versions with square necklines, both in comfortable fabrics.
The agency recommends introducing them to shops in February-June
Spring-Summer 2022 will also see a desire for volume and loose-fitting
clothes referencing exotic destinations that are off the beaten track. WGSN
mentions a desire for colourful items in the form of close-fitting or shirt
dresses, wrap dresses with puff sleeves, voluminous skirts and over-the-top
details. The shades and prints favour natural colouring, subtle digital
prints and are made by artisans, local designers or ethical studios.
The agency recommends introducing them to shops in April-July 2022.
The A-line mini-skirt
The mini-skirt comes as a refreshing alternative to the midi and long
hems of the latest seasons. WGSN mentions the A-line skirt, especially with
functional details. It’s worn mixed and matched or paired with suit jackets
in all kinds of fabrics: denim, canvas and everything in between.
The agency recommends introducing them to shops in February-July
The other key essentials according to WGSN? The summer trench coat, the
fashion-forward anorak, the vintage blouse, the lightweight cotton summer
jacket and white denim.
This article was translated from French