finance

Former Aquila CEO becomes Gigged.AI chair as tech start-up targets £1m investment



Former Aquila Insight chief executive John Brodie has joined Gigged.AI as chairman, as the tech start-up targets an investment round in the region of £1m.

Brodie founded Aquila in 2012, building the data analytics firm up until its acquisition by US marketing agency Merkle in 2017.

Glasgow-based Gigged.AI recently launched a platform to help companies hire UK digital talent faster, as remote working trends continue.

The artificial intelligence-driven technology aims to transform how companies source and on-board staff in the gig economy, with founders Rich Wilson and Craig Short aiming to take on larger players in a market that McKinsey estimates will total $2.7trn by 2025.

Wilson, formerly a senior executive with Gartner and a current board member with the The Data Lab, said: “After a decade spent in leadership roles in HR and staffing, I knew technology could vastly improve the on-boarding of on-demand talent.

“The whole dynamic has shifted even further since the pandemic, and we’ve been able to take our vision through to market entry because of the hard work of our chief technology officer Craig Short and his team.”

Brodie said: “The future of work and the gig economy are hot topics right now and Gigged.AI is an innovative product with huge growth potential.

“The team has achieved a lot in a short space of time, and I’m excited to help support Rich, Craig and the team through their next phase of growth.”

Last year, Gigged.AI received funding from Innovate UK, with plans underway for further external investment rounds.

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In January, Angela Brown, formerly finance director at Symphonic Software – acquired by Ping in November 2020 – was appointed as the start-up’s chief financial officer.

In addition to hiring more than 10 additional people to the team before the end of the year, the company is also planning to launch an internal talent marketplace product for larger enterprises by the beginning of 2022.

Wilson added: “Overall, our vision is to accelerate the future of work to ensure clients and on-demand talent have a simple and effective way to connect and work together in a post-Covid 19 economy that has changed monumentally over the last 15 months.”

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