Ford of Europe has appointed Martin Sander as general manager, passenger vehicles, Ford of Europe, and chair of the management board of Ford-Werke GmbH, effective June 1.
Ford said the move reflectd its commitment to build a thriving electric car business in Europe.
Sander brings significant automotive industry experience following a 25-year career at Volkswagen Group, where he held various senior leadership positions in North America, the UK and Europe, and most recently was senior vice president of sales, Europe, at Audi AG.
He was interviewed in the October 2012 issue of Motor Trader where he outlined his strategy to grow Audi sales in the UK.
Sander will take over responsibilities previously held by Roelant de Waard and Gunnar Herrmann, who both retired last year. He will report to Stuart Rowley, president, Ford of Europe.
“Martin is a highly experienced leader with a wealth of global experience,” said Rowley. “His drive, leadership and new thinking will speed the transformation of our passenger vehicle business in Europe to provide customers with new connected experiences.”
Sander will be based in Cologne, the home of Ford’s European passenger vehicle business and site of the Cologne Electrification Centre, where the first all-electric passenger vehicle will roll off the production lines starting next year.
Born in Hildesheim, Germany, Sander holds a degree in mechanical engineering from the Technical University of Braunschweig. He currently resides in Ingolstadt, Germany, and is married with two children.