Fire breaks out at Guy Ritchie’s Camden pub with 70 firefighters and 10 fire engines arriving to battle the blaze
- London Fire Brigade station commander Jason Fisby said My London: ‘Access to the seat of the fire is challenging and very labour intensive
A blaze broke out at Guy Ritchie’s Camden pub on Wednesday.
Around 70 firefighters and 10 fire engines attended the Lore of the Land pub in Conway Street, Fitzrovia at 12.15pm, where the fire is said to have started in an extraction system from the first floor to the roof vent.
London Fire Brigade station commander Jason Fisby told My London: ‘Access to the seat of the fire is challenging and very labour intensive.
A blaze broke out at Guy Ritchie’s Camden pub on Wednesday
‘The number of fire engines at the scene is a reflection of the need for a high turn over of firefighters wearing breathing apparatus. Firefighters are carrying out salvage work and trying to prevent water damage on the floors below.’
No injuries have been reported.
The Lore Of The Land secretly opened its doors in 2019, marking Guy’s return to pub ownership for the first time since he and Madonna owned the Punch Bowl in Mayfair.
The swanky menu features venison, which is brought in from Guy’s Wiltshire estate, Ashcombe, where Cecil Beaton lived.
Foodie Guy, who owns more than 14 barbecues at home, took incredible care to make sure that every plate, glass and picture in the pub was handpicked by him.
The pub opened in 2019 (pictured in 2016)