fashion

Fabletics to launch first lifestyle range, Velour


Fitness and activewear retailer Fabletics has revealed its first lifestyle
range, Velour, in a campaign starring actor Vanessa Hudgens.

Drawing inspiration from retro 1970’s fashion, the 32 mix-and-match line
comes in five colours complimented with soft materials and “unexpected
silhouettes” in a bid to redefine loungewear.

“This Velour collection is so incredible that when I put it on, my entire
vibe changes,” said Hudgens, in a release. The star can be seen throughout
the label’s multimedia campaign, sporting a broad range of the snug items.
“The pieces are so fun – fun to touch, fun to wear and definitely fun to
style. Each look is bold, colourful, exciting – and best of all,
comfortable.”

She added: “I was beyond ecstatic when Fabletics approached me about being
the face of this campaign and even more excited when I saw the pieces in
person. Once you feel this Velour fabric, you’ll never want to wear
anything else.”

The debut collection features a mix of best-selling styles and new
silhouettes, from onesies, bodysuits and biker shorts to high-waist bottoms
and wide-leg jumpsuits. The brand intends to emphasise “lifestyle and
versatility” with the range, using lightweight fabrics that are constructed
in a velvet-like material.

Felix del Toro, Fabletics’ chief merchandise and design officer, said:
“Following the successful launch of Fabletics Lounge, we continue to
incorporate lifestyle pieces into our current offerings and we’re confident
that consumers will love the look and feel of Velour.”

Velour by Fabletics is now available through the label’s official website
and caters to women aged 18 to 45.



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