EAR plugs are as essential on a night out as condoms, according to experts.
Audiologists say they can prevent revellers getting tinnitus — in the same way condoms have protected a generation from STIs.
The charity Action on Hearing Loss said vending machines in pub and club toilets can sell multicoloured versions to make them “cool”.
Four million young people are reported to be risking permanent ear damage from loud music.
Gemma Twitchen, from AoHL, said: “Thanks to campaigns, posters and ads over the past few decades safe-sex awareness is a given.
“But why are we not taking ear plugs for protection on a night out?
“You see loads wearing big headphones and more discreet designs, so why not wear tiny plugs at a gig or a rave?”
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Around six million UK adults have a ringing in their ears.
Sufferer Tre Lowe, a DJ, said: “Staff at loud venues are protected by law but punters are not.
“They can offer quality earplugs or sell them in vending machines.”