- Danielle Wightman-Stone
Swarovski has collaborated with E.L.V. Denim on an exclusive capsule
collection made from
100 percent upcycled denim and crystal, to further promote conscious
Using their signature zero-waste jeans and jackets E.L.V. Denim founder,
Anna Foster, has incorporated Swarovski upcycled crystals into seven unique
pieces, all individually made by hand with technical finishing to secure
the processes of sewing and hot fixing.
Commenting on the collection, Foster said in a statement: “I truly
admire Swarovski’s commitment to sustainable development. Rather than down
cycling their crystal they have used it as a positive resource, allowing
brands such as myself to use them creatively, producing limited-edition
capsule collections. It has been such a pleasure to design with the
crystals, crafting these unique pieces which are effortlessly E.L.V.
The partnership is part of Swarovski’s Conscious Design programme, which
encourages the design community to adopt principles of circularity and
reconsider upcycled crystal as a resource.
The E.L.V. Denim x Swarovski collection is available from July 13 on
E.L.V. Denim’s website, with prices ranging from 650 – 2,200 pounds.
Images: courtesy of Swarovski shot at home by Julia Kennedy on Anna