fashion

During digital LFW these are the designers that made the case for sustainable fashion and conscious change


Five days of London’s digital, gender-free, fashion week has drawn to a close. And what have we learned?

Fashion films are great. Watching shows from your laptop is convenient. Staging fashion week online saves a huge amount of carbon as the world’s press and buyers no longer descend on the capital, are driven around to watch spectacular catwalk shows, that produce epic volumes of waste… and sustainability is the buzzword on everyone’s lips.

Of course we are all aware of greenwashing and we know that an industry that exists to create ephemeral products is not strictly necessary (there is enough clothing on the planet to clothe the next six generations), but we still love clothes and shoes, handbags and jewellery, and the British fashion industry provides a behemoth contribution to the UK economy.

Before Covid, British fashion employed more than 900,000 people and was worth more than £35billion. Although Coronavirus and Brexit concerns have dropped that contribution to £26.2billion, as of 2020.

The stand-out collections at this week’s LFW have shown that the future of fashion is at the forefront of designers’ minds with innovative use of upcycled materials and fabrics with low environmental impact proving that style stems from more than just aesthetics.

The British Fashion Council teamed up with stylist Miranda Almond and sponsor Vanish to focus on new research that has shown 3.5 tonnes of clothing is discarded every five minutes in the UK; 64% of consumers wear their clothes only once while 23% of UK shoppers discard their clothes due to boredom. We are disgusted.

A clever film presenting salvaged and discarded clothes that have been restyled and reworked proved that every wardrobe can – and should – last longer and have less environmental impact.


Women designing menswear collections are taking the lead in sustainability too. Bethany Williams is one of the most known names when it comes to designing with ethics and impact in mind. For her Autumn collection she sourced vintage blankets and upcycled them into a coat collection exclusively for Selfridges.

Priya Alhuwalia uses clever textile techniques to give new life to the deadstock and vintage clothing she repurposes in her menswear collections and this season was awarded was awarded The Queen Elizabeth II Award for British Design for her “active contribution to changing the industry for the better, her work in pioneering responsible sourcing while telling the stories of those who make her clothes and the communities she works with.”

Fashion is so much more than just what your outfit looks like. Our favourite designers all created clothes and collections you’ll want to wear again and again…



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