IF YOU thought you’d seen every piece of Disney memorabilia around, think again.
The global brand now has its own road signs, designed to help teach kids about road safety.
Iconic characters including Mickey Mouse and Donald Duck have been added to a set of special edition signs created by Britain’s official road sign designer, Margaret Calvert OBE.
The signs mark a new initiative with preschool channel Disney Junior and road safety charity Brake, featuring characters from hit TV show Mickey and the Roadster Racers.
It hopes to teach two to seven-year-olds about road safety and call on drivers to slow down around schools and nurseries.
But while they look realistic, you won’t see the signs on any real roads.
The campaign will see Mickey and the Roadster Racers road safety guides distributed to schools nationwide, while the signs will also be available to download on Brake’s website.
The road safety initiative follows research revealing four in five parents are concerned about the speed of cars around their children, with two in five saying it has become too dangerous to walk their kids to school.
Some 35 per cent admitted they were worried their children don’t know the basics of Stop, Look, Listen and Think, with 71 per cent concerned their children may run out into the road.
Dave Nichols, community engagement manager at Brake, said: “Our vision is a world where all children can enjoy safe and healthy journeys, which is why we’re always working to improve the safety and welfare of children on UK roads.”
We previously revealed 23 of the most powerful road safety adverts from around the world.