Digital agency helps launch EV scheme | North East Business News | Insider Media

Digital agency helps launch EV scheme

A Newcastle-based digital products agency has helped launched a salary sacrifice scheme to incentivise access to electric vehicles at affordable rates.

Pink Car Leasing, a car and van leasing company, launched its Pink Salary Exchange to boost the UK’s emerging EV market, as well as helping fleet operators achieve net zero. Newcastle studio NE6 has created a web-based platform to work alongside the scheme with information along with a range of EV’s.

Steven Gibbons, director at NE6, said: “This was an exciting product for us to work on; a real disruptive entry to the salary sacrifice vehicle leasing market. The online journey for visitors is swift and simple.

“Everything can be managed through the portal, whether by the employee or the employer. It’s a highly responsive platform that can be tailored to individual needs. An employer can manage the scheme according to their fleet management operations and policies.”

For the past two years, Pink Car Leasing has been working across various industries to create its new product. The initiative was also supported by Tesla and Audi.


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