- Robyn Turk
Cos is celebrating two anniversaries at once with an installation
dedicated to denim. The contemporary fashion label is hosting a custom
denim installation in its London flagship on Regent Street in honor of the
150th anniversary of the denim fabric and 200th anniversary of Regent
The Cos creative team created the installation using recycled denim
pieces and traditional denim techniques to highlight the design process and
craftsmanship behind the label’s denim line.
The installation will be on view throughout the summer, along with a
consumer-facing offers for free denim customization, repairs and education.
Shoppers can have Cos denim items customized or repaired in the Regent
Street store through August 18. The store also offers consultations on
denim care and styling every Saturday.