- Danielle Wightman-Stone
British menswear retailer Charles Tyrwhitt has announced a four-year
partnership with England Rugby to become the team’s official formalwear
partner from September 2020.
As part of the partnership, Charles Tyrwhitt is collaborating with
England Rugby to tailor an exclusive collection of bespoke formalwear to
dress the men’s and women’s senior squads, through to the Under 20s/18s
teams, team management and RFU staff.
Each player from the England senior squad is working with Charles
Tyrwhitt tailors to ensure the perfect made-to-measure formalwear outfit.
The first fitting took place over video calls due to lockdown restrictions.
Highlights from the custom-made range will include a merino wool suit
with a burgundy lining, which will be paired with a Charles Tyrwhitt iconic
white twill shirt and an Italian wool silk pocket square emblazoned with
the England Rose.
Charles Tyrwhitt will also create timeless casualwear and gifting
licensed collections featuring the Rose, as well as a limited-edition
heritage line to celebrate the RFU’s 150th anniversary in 2021.
The initial collection will be available in selected stores, including
Charles Tyrwhitt’s flagship on London’s iconic Jermyn Street, and online
at Charlestyrwhitt.com from November.
Simon Massie-Taylor, chief commercial and marketing officer for England
Rugby said in a statement: “It’s great to share the news that Charles
Tyrwhitt will be the official formalwear partner to England Rugby. I have
no doubt that with their commitment to use the very best materials to
produce attire that is built to last, along with their incredible attention
“Charles Tyrwhitt will create an enduring and stylish formalwear range
that is a great fit for our players and fans alike, as well as a perfect
representation of our shared values.”
Nick Wheeler, founder of Charles Tyrwhitt added: “We don’t see
ourselves simply as sponsors but more supporters. There are many rugby fans
among our team and customers, and we have always had a strong connection
with rugby having dressed many of the best international legends over the
“I can’t wait to see the England Rugby team wearing head-to-toe Tyrwhitt
and our customers embracing our collections.”
The partnership will also give Charles Tyrwhitt access to exclusive
match-day rights and digital content, which will bring rugby into the
label’s conversations with their customer and also expand its base among
fans of the sport.
Image: courtesy of Charles Tyrwhitt