Chanel has launched its first e-commerce website for the fashion division in the UK, starting with eyewear.
Coinciding with the re-opening of Chanel’s Burlington Arcade boutique – a stand-alone space dedicated to eyewear alone – the e-commerce channel has launched with an edited range of sunglasses including “the latest novelties, exclusives and best sellers,” confirmed a statement from the house.
The UK launch follows the US three years ago, and will endeavour to keep the high level of customer service associated with the house at the forefront, albeit repurposed for an e-tail domain. Each e-order will be handled by Chanel boutique staff, an enforcement that will act as a way to continue the retail experience, while simultaneously creating a link to Chanel’s 192 bricks-and-mortar stores worldwide.
Joining the beauty and perfume areas of the business that are already available to purchase online, sunglasses has long proved a powerful purchasing point for the house, who since 2000 has seen Luxottica operate the division.
The news follows Chanel’s decision to release its profits for the first time. Still privately owned, it said that it made £1.35bn in 2017, up 18 per cent on the previous, with sales up 11 per cent at almost $10 billion, reports The BBC.