Whip out the pocket calculator and our trio are remarkably evenly matched; although, just to confuse matters a little, despite this being a box-fresh offering, Jaguar has already rationalised the range a bit, so the £37,414 D200 R-Dynamic S AWD seen here is no longer available.
If you want an XF Sportbrake with this 201bhp four-cylinder diesel engine and four-wheel drive, you’re now limited to flagship R-Dynamic HSE trim (£43,255). Meanwhile, the entry-level rear-wheel-drive D200 now starts at R-Dynamic SE trim, costing £38,590. You can still get an R-Dynamic S Sportbrake, but only with the P250 petrol engine, at £37,190. Got that? No, neither have we.
Either way, these numbers are competitive, because for a similarly equipped BMW 320d Touring M Sport, you’re looking at £41,165 (our £46,005 M Sport Pro Edition test car is a whisker over £50,000 with options. Yikes!), while adding xDrive four-wheel drive raises the price to £42,755 before extras.
And the Superb? Well, the DSGequipped (because an automatic gearbox is your only option on the Jaguar and BMW) 2.0 TDI 150 SE L lists at £34,525, but with the few rival-matching options on our test car, that figure increases to £37,790.
If you truly want to go toe to toe with the other two for luxurious upmarket vibes, you will need the flagship 2.0 TDI 200 Laurin & Klement, which will set you back £40,605, while a 4×4 version of the 2.0 TDI 150 SE L is £38,005.