- Aileen Yu
Brother International Corporation sponsored and supported FIT’s (Fashion
Institute of Technology) Fine Art of Fashion and Technology Show on
February 7, at New York Fashion Week 2020. Coinciding with FIT’s 75th
anniversary celebration, the show featured ninety-plus looks by 10 alumni
from FIT’s inaugural Master of Fine Arts class in Fashion Design at Pier
59. The looks spotted on the runway by the Fine Art of Fashion and
Technology show the immense skill and detailed craftsmanship of the
designers that and told unique personal stories from their work.
The multinational electrical equipment company donated a number of SE600
and SE1900 series sewing and embroidery machines to FIT that students used
to make final preparations to their designs for the show. Brother
International Corporation has a history of sponsorship of similar community
events in support of education, fashion and arts as part of its “Brother
loves fashion” initiative.
“We at Brother believe very much in supporting education and in leading
efforts to promote the work of students. New York Fashion Week is a major
spotlight opportunity for these upcoming fashion designers and we hope that
by continuing to support events like this and donating Brother machines, we
will encourage the designers of the future to further develop their work
and display their creativity,” said Jim Price, Senior Director of
Marketing, of the Brother Home Appliance Division.
Brother’s other fashion-related partnerships include sponsoring the
reality competition program, Project Runway, and its two spin-off series,
Project Runway All Stars and Project Runway: Juniors, which it has been
doing every season since its inception in 2004. They have also collaborated
with iconic American designer, Nicole Miller, having sponsored her “Fall
18’ New York Fashion Week” show. In 2019, Brother donated over $100,000
worth of sewing, embroidery and electronic cutting machines to FIT’s School
of Art and Design for student and faculty use and sponsored FIT’s Future of
Fashion Runway Show.
Photos: courtesy of Brother and egc group