Brett Murrihy has seen it all from up close. The Australian-born WME executive has a front row seat …

In 2015, William Morris Endeavour acquired Artist Voice in a deal that saw Murrihy join the powerhouse U.S.-based talent and media agency, and take on duties for expanding and managing its presence in the music space throughout the region.

Today, its clients include Dua Lipa, Lizzo, Nine Inch Nails and chart-leading newcomers Olivia Rodrigo, 24kGoldn and The Kid Laroi. To date, WME is the only global agency representing the Asia Pacific market.

The pandemic has called a halt to pan-Asian touring, for the time being. Murrihy, however, anticipates the region’s touring circuit will open-up once vaccinations roll out, with Australia and New Zealand positioned to emerge earlier than its neighbors.

Billboard caught up with Murrihy for a glimpse at the Pan Pacific live business of 2021 and where it’s heading.


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