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Box Office: In the Heights disappoints with $11M opening weekend


Box Office: In the Heights disappoints with $11M opening weekend as A Quiet Place II takes top spot again

In the Heights, the acclaimed adaptation of Lin-Manuel Miranda’s Broadway show, didn’t hit all the right notes in its box office debut.

The Warner Bros. movie generated a wane $11.4 million from 3,456 U.S. theaters in its first four days of release, below expectations heading into the weekend that suggested the film would reach $20 million.  

Horror sequel A Quiet Place II nabbed the top spot as it brought in an estimated $11.7 million in its third weekend at the box office and nearly $109 million total domestically. 

Disappointing: In the Heights, the acclaimed adaptation of Lin-Manuel Miranda's Broadway show, disappointed with a wane $11.4 million from 3,456 U.S. theaters

Disappointing: In the Heights, the acclaimed adaptation of Lin-Manuel Miranda’s Broadway show, disappointed with a wane $11.4 million from 3,456 U.S. theaters

The John Krasinski-directed flick is now the first film in the pandemic era to cross the $100 million mark domestically, having already broken pandemic era records. 

After its triumphant first weekend, A Quiet Place Part II fell 59 percent at the US box office last week, with the third offering in the Conjuring franchise in first place.

In the Heights also opened on HBO Max, the streaming service owned by the studio’s parent company WarnerMedia, though the company didn’t report its digital viewership.

The disappointing commercial reception is puzzling because critics embraced the film, showering it with some of the best reviews of the pandemic era. 

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Moreover, Warner Bros. put substantial marketing heft behind the picture, and director Jon M. Chu and Miranda devoted a great deal of energy into promoting the movie, which compensated for the fact that its cast was comprised of mostly unknown stars and emerging actors.

Hit: Horror sequel A Quiet Place II nabbed the top spot as it brought in an estimated $11.7 million in its third weekend at the box office and nearly $109 million total domestically

Hit: Horror sequel A Quiet Place II nabbed the top spot as it brought in an estimated $11.7 million in its third weekend at the box office and nearly $109 million total domestically

The film’s hybrid release on HBO Max likely affected in-theater turnout, but it isn’t the sole reason that inaugural ticket sales for In the Heights came in under projections. Recent Warner Bros. releases like Godzilla vs. Kong, Mortal Kombat and The Conjuring: The Devil Made Me Do It still pulled in solid receipts despite being offered simultaneously on streaming.  

Also new to theaters this weekend, Sony’s animated family film Peter Rabbit 2: The Runaway arrived in third place with a middling $10.4 million from 3,346 venues through Sunday.

Family fun: Also new to theaters this weekend, Sony's animated family film Peter Rabbit 2: The Runaway arrived in third place with a middling $10.4 million from 3,346 venues through Sunday

Family fun: Also new to theaters this weekend, Sony’s animated family film Peter Rabbit 2: The Runaway arrived in third place with a middling $10.4 million from 3,346 venues through Sunday

The Conjuring: The Devil Made Me Do it, currently in its second weekend in theaters, fell to No. 4 with $10 million from 3,237 venues

The Conjuring: The Devil Made Me Do it, currently in its second weekend in theaters, fell to No. 4 with $10 million from 3,237 venues

The Conjuring: The Devil Made Me Do it, currently in its second weekend in theaters, fell to No. 4 with $10 million from 3,237 venues.

Rounding out the top five is Disney’s Cruella. The 101 Dalmatians prequel, starring Emma Stone as the eventual puppy-snatching villain, nabbed another $6.7 million from 3,307 locations. 

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Amid the pandemic, films catered to family crowds, like Universal’s The Croods: A New Age and Warner Bros.’ Tom and Jerry, have been reliable theatrical draws, so the Peter Rabbit sequel could have a long life on movie theater marquees.

Overseas, Peter Rabbit 2 has already made $45 million. It cost $45 million to make.

Rounding out the top five is Disney’s Cruella. The 101 Dalmatians prequel, starring Emma Stone as the eventual puppy-snatching villain, nabbed another $6.7 million from 3,307 locations

Rounding out the top five is Disney’s Cruella. The 101 Dalmatians prequel, starring Emma Stone as the eventual puppy-snatching villain, nabbed another $6.7 million from 3,307 locations



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