finance

Bottles to bricks: Lego finds the right fit with recycled plastic


2/2

© Reuters. FILE PHOTO: View a plastic bottle, pellets and bricks at Lego’s materials and safety testing labs in Billund, Denmark taken at the end of May 2021. Note: Picture does not represent how many bricks one plastic bottle yields. One yields about ten 2×4 bricks. LEGO Group/Handout via REUTERS

2/2

By Tim Barsoe

COPENHAGEN (Reuters) – Lego expects to begin selling toy building bricks made from recycled plastic bottles in 18 to 24 months, having found a suitable green alternative to oil-based plastic, the Danish toymaker said on Wednesday.

Lego’s search for an alternative material has been a challenge, with almost 150 engineers and scientists testing many different plant-based and recycled materials over the past six years.

“We are super excited about this breakthrough,” said Tim Brooks, Lego’s vice president of environmental responsibility.

“We want our products to have a positive impact on the planet, not just with the play they inspire, but also with the materials we use.”

Lego, which uses some 100,000 tonnes of plastic in its products each year, said it will use recycled material from plastic bottles that are certified as safe to handle beverages in Europe and the United States.

A one-liter plastic water bottle will yield about ten standard Lego bricks.

Since 2018, the company has made some of the less rigid parts of Lego sets, such as plants and trees, from bio-polyethylene made from sugarcane.

But using such materials for harder bricks has proven challenging, while maintaining the shape, feel and safety for children.

See also  The hunt for Brexit Plan B

Lego said last year it would invest $400 million over three years to step up efforts to use sustainable materials and that it aimed to replace plastic bricks with ones made from sustainable materials by the end of the decade.

Lego has applied for a patent on its mix of recycled plastic bottles and a strengthening additive. So far, the bricks have a slight grey tint, but the company is refining the material colour and how the bricks grip together.

The company expects to bring the prototype 2×2 and 2×4 bricks to market in 18 to 24 months and will continue to test the material on various brick types.

Rival toy maker Mattel (NASDAQ:), best known as the maker of Barbie dolls, in 2019 announced it aimed to produce its plastic toys from recycled, recyclable or bio-mass plastics from 2030.

Disclaimer: Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. All CFDs (stocks, indexes, futures) and Forex prices are not provided by exchanges but rather by market makers, and so prices may not be accurate and may differ from the actual market price, meaning prices are indicative and not appropriate for trading purposes. Therefore Fusion Media doesn`t bear any responsibility for any trading losses you might incur as a result of using this data.

Fusion Media or anyone involved with Fusion Media will not accept any liability for loss or damage as a result of reliance on the information including data, quotes, charts and buy/sell signals contained within this website. Please be fully informed regarding the risks and costs associated with trading the financial markets, it is one of the riskiest investment forms possible.

See also  May ‘determined’ to deliver Brexit on time





READ SOURCE

Leave a Reply

This website uses cookies. By continuing to use this site, you accept our use of cookies.  Learn more