DAVID Brent-style bosses with “cringeworthy” banter are actually the best managers, research claims.
The study by policy institute Hack Future Lab found that bosses who put fun and friendship before productivity are substantially more likely to retain staff than those who take themselves too seriously.
The London-based think tank interviewed 1,300 employees and 1,100 managers.
It found that seven out of ten workers had quit a job in the last three years because their boss had failed to make their happiness a priority.
And replacing staff lost due to bad management costs about £95billion per year.
Founder Terence Mauri said: “Brent’s eagerness to please is an admirable trait which is something most managers do not possess.
“Employees expect fun and friendship to be an integral part of the job.”