Cult London salon Bleach London has teamed up with beauty treatment app Beautystack to launch its first wig collection.
The range of wigs will be available to buy via Beautystack, with the additional option to book in with a Bleach stylist to tailor and fit the wig in-salon.
Conceived by Bleach London co-founder Alex Brownsell, Bleach Brixton owner & wigmaker Alisha Dobson and Beautystack founder Sharmadean Reid, the move introduces a new approach to digital wig-servicing.
Recent data shows that the global wigs and extension market is estimated to reach revenues of more than $10 billion by 2023.
“We wanted the collection to be as diverse as the looks our clients request every day in salon, so it was important for us to work with different hair textures, lengths as well as colour techniques from a more traditional balayage to our bolder, bright box braid wigs,” says Alisha Dobson, owner of Bleach Brixton. “The beauty of partnering with Beautystack is that you have the option to order a wig ready-to-wear if you’re looking for inspiration, or request a custom look so we can make the colourful hair of your dreams a reality.”
Beautystack, a booking platform and social app that allows independent beauty and wellness professionals to market their services, was launched by Reid in 2017. Bleach London opened its first salon in Dalston in 2010 and ten years later has three physical spaces across London and a range of vegan and cruelty-free products.
Prices for the Bleach London x Beautystack wigs range from £230 – £3000. Book on Beautystack now.