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Black women are five times more likely to die in pregnancy and childbirth than white women. This campaign is taking action (and they need you)



In the UK, Black women are five times more likely to die during pregnancy, childbirth and post-birth than white women.

Black women are up to twice as likely to experience a stillbirth than white women.

Black babies are twice as likely to die before they reach their first birthday than white babies.

The maternal mortality rates for Black mums and their babies in this country are simply unacceptable. That’s why a new campaign, Black Mums Matter Too, is taking action.

They’re recruiting 200 Black mums and mums-to-be to receive remote, expert-led parental support via the Peppy app and, at the same, provide vital insights for the healthcare community and address the underlying causes of health inequality.

Mars Lord, doula and birth activist, told GLAMOUR: “When it comes to raising awareness of reproductive injustice, it’s often said that Black women need to speak up. But the problem is, how do you speak up when you are more likely to be silenced and erased? You can speak up, but no one’s going to hear.

“Black women are dying. Now is not the time to say ‘speak louder’; now is the time to listen.”

That’s why it’s so important, Mars says, that Peppy’s Black Mums Matter Too initiative is all about hearing and supporting women; not placing the onus on them to speak up in a system that so often tells them their voices are invalid.

“This could significantly impact the lives of these 200 Black mums at their babies,” Mars says. “And it’s about thriving; not just surviving – we so rarely hear those stories from the Black perspective.”

Another crucial point of the initiative is that all the healthcare professionals providing support are Black.

“As a Black woman, I know how difficult it is for us to partake in projects like this, because medical history shows us that we are highly experimented on, so you may think this is ‘just another experiment’,” Mars explains. “But what I like about this is that the all the practitioners and facilitators are Black.”

“So, there’s no need to explain why you feel the way that you feel. You don’t need to qualify what racism looks like or feels like for you. They’re more likely to understand intergenerational trauma. And they’re able to speak to the fears that we have as Black mothers.”

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The study is open to mums or mums-to-be who:

  • Self-identify as Black or of African descent.
  • Are in their third trimester of pregnancy or have a baby up to 3-months-old.

Sign up using this application form.

Black Mums Matter Too will be delivered by the Peppy Health Community Taskforce, a not-for-profit arm of online healthcare provider Peppy.



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