Black Pound Day: Mum’s homemade baby eczema cream goes international


Shalom started her business from her kitchen (Picture: Naturally Tribal Skincare/Instagram)

When we reported last month that Black Pound Day was a ‘thing’, it was interesting to see how triggered a lot of people were.

We saw tonnes of comments on social media about how ‘racist’ the idea of having a day dedicated to supporting Black business was… despite the fact that the day is in no way meant to undermine or undercut business people of other colours.

In any case, Black Pound Day is enjoying a lot of success, with the Black community and its allies rallying around to promote and support Black businesses.

And one business that has profited in particular is Naturally Tribal Skincare. 

British-Nigerian pharmacist, Shalom Lloyd, set up her natural skincare business from her kitchen in Buckinghamshire. The mum-of-five founded Naturally Tribal Skincare in 2016 after experimenting with making home remedies for her newborn son’s severe eczema. 

‘After going through four cycles of IVF and giving birth to twins at 40, I was so desperate to find a natural remedy for my son’s eczema, which made his skin bleed,’ Shalom explains.

‘With no natural effective remedies available, I created one myself.

‘I never intended to start a skincare business, but I am extremely proud that people of all ethnicities love our products which infuse my British and Nigerian heritage; I hope events like Black Pound Day give black-owned businesses the visibility they deserve.’

The treatment’s key ingredient is Shea butter which Shalom ethnically sources from the Essan Kingdom in Nigeria. There, she has a factory that provides jobs and childcare to local women.

Oh, and all of the products are cruelty-free and vegan-certified.

Last year, the Department of International Trade (DIT) supported Naturally Tribal Skincare’s Nigerian launch at the British High commission in Lagos and since launching a Nigerian e-commerce website last week, Shalom now has plans to set up 10 stores across the continent – something the DIT are helping to support.

‘During lockdown we realised how vital e-commerce is for us and our international trade adviser at the Department for International Trade has been invaluable in helping us enter key markets,’ says Shalom.

Shalom’s business really profited from the last Black Pound Day and is anticipating that today will be equally good for business.

HM Trade Commissioner for Africa, Emma Wade-Smith OBE said: ’Naturally Tribal Skincare’s success is a fabulous example of the positive power of cultural heritage and the ability of the UK’s diversity to inspire entrepreneurs to export.   

‘Such activity has never been more important as our economies recover from the impact of the Coronavirus pandemic. It is great to see recognition for the leadership that Black and Black-British businesses are showing in driving enterprise and exports.’

And it’s not just a brand that’s providing employment in and itch relief; Naturally Tribal Skincare is also collaborating with the University of Bedfordshire to use new technologies to reduce waste production in its shea processing facility in Essan, Nigeria.  

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