Black Friday: Inside PrettyLittleThing’s HUGE warehouse the size of 15 football pitches


BLACK Friday shoppers hoping to bag a bargain at PrettyLittleThing have been given a sneak peak into the fashion brand’s HUGE warehouse that’s the size of 15 football pitches.

Founder and chief executive of the women’s clothing brand, Umar Kamani, posted a video and pictures on his Instagram of the company’s massive Sheffield warehouse.

 PrettyLittleThing has posted a video of its HUGE warehouse in Sheffield

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PrettyLittleThing has posted a video of its HUGE warehouse in SheffieldCredit: Splash News
 The shelves are stacked high ahead of Black Friday this week

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The shelves are stacked high ahead of Black Friday this weekCredit: Splash News

Inside the 650,000 square feet building is row upon row of shelves stacked high with boxes and parcels with workers scurrying inbetween.

There’s even a section in the warehouse where staff process pink-wrapped parcels from a pink and black conveyor belt.

And shoppers have commented saying they can’t believe the size of warehouse.

One person wrote on Umar’s post: “Impressive mate. Come a long way since you showed me around when you were starting up PLT [Pretty Little Thing].”

 The warehouse is the size of 15 football pitches

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The warehouse is the size of 15 football pitchesCredit: Splash News
 Little Mix, pictured with PrettyLittleThing founder Umar Kamani, launched a collection with the brand this month

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Little Mix, pictured with PrettyLittleThing founder Umar Kamani, launched a collection with the brand this month

Find our Black Friday deals pages

Looking to snap up a Black Friday bargain? Here’s where you can find the best deals.

Another added: “That’s so next level,” while someone else said: “Damn that is real success”.

PrettyLittleThing launched in the UK in 2012 and is now available in Australia, France and the US too.

The fast fashion firm states on its website that “with hundreds of new products dropping daily, all “nothing to wear dilemmas” are gone for good”.

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It’s owned by Boohoo.com, which was co-founded in 2006 by Umar’s dad, Mahmud Kamani.

The company also owns fashion brands Coast, Karen Millen, MissPap, and Nasty Gal.

 Umar Kamani (pictured) set-up PrettyLittleThing in 2012

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Umar Kamani (pictured) set-up PrettyLittleThing in 2012Credit: Instagram
 There are endless rows of shelves piled high with parcels

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There are endless rows of shelves piled high with parcelsCredit: Instagram

Earlier this month the company launched its first collection with girl band Little Mix called PrettyLittleThing x Little Mix.

Prices in the collection start from £9 for a black vinyl bodycon skirt – or less for accessories and beauty products.

 There's even a pink and black conveyor belt for sorting parcels

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There’s even a pink and black conveyor belt for sorting parcelsCredit: Instagram
 Workers sort through parcels in the warehouse

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Workers sort through parcels in the warehouseCredit: Instagram

When it comes to Black Friday, the online-only retailer already has an up to 60 per cent off “warm-up” sale on certain items, including dresses, but it’s likely to launch more discounts on the day itself – Friday November 29.

Just be aware if you are ordering from the brand that delivery costs from £3.99.

 PrettyLittleThing staff make their way down the aisles

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PrettyLittleThing staff make their way down the aislesCredit: Instagram

And remember that just because a retailer has a sale doesn’t mean it’s always the best deal.

Use comparison sites, such as PriceSpy, to shop around and check for an item’s price history.

Which retailers have already launched their Black Friday sales?

BLACK Friday is one week away but these shops have already started knocking down prices.

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For more Black Friday deals, check out our round-up of the best early Black Friday deals from Amazon, Curry’s and eBay.

Even Sky’s got in on the action with a Black Friday deal that includes up to 50 per cent off for new and existing customers.

But be warned that just one in 20 Black Friday “deals” are the cheapest on the day, Which? claims.





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