Best April Fools' Day jokes by car companies 2019


Car manufacturers aren’t really known for their sense of humour; they’re usually too busy worrying about sales and model development to concern themselves with comedy. However, each April Fools’ day, most firms’ PR departments try to pull the wool over our eyes with a varied array of April Fools’ jokes.

Their efforts usually take the shape of an advert or a press release which promotes either a far-fetched new model or some unattainable space-age technology and, given the amount of resources at their disposal, manufacturers can go to great lengths to make their jokes look as convincing as possible. Some even make one-off cars, all for a cheap laugh.

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Here’s our pick of the best motoring-related April Fools’ Day jokes, both from 2019 and years gone by.

April Fools’ Day 2019: best manufacturer jokes

Toyota Yaris Adventure

Toyota also took a swipe at the American market with the Yaris Adventure. This fictitious pick-up truck poked fun at four-wheel-drive owners who only use their vehicles on tarmac roads, rather than the off-road routes for which they’re designed.

The Yaris adventure is aimed at buyers “who want to tell their friends they own a truck, but never veer off the pavement.” Features include an aggressive front bumper, roof-mounted LED spot lamps and a 19cm ground clearance; perfect, Toyota says, for cresting a kerb in supermarket car park.

Toyota claims the model comes a four-wheel-drive system, but it’s only substantial enough drag the Adventure up a snowy exit ramp from an underground car park. The load bed has also been designed to be suitable for “moderate” haulage jobs only.

Sat-nav isn’t included as, according to Toyota, “anyone smart enough to drive the Yaris Adventure knows exactly where they’re going.” However, roadside assistance comes as standard to make up for the Adventure’s lack of functionality, with Toyota stating: “it’s likely the truck will get stuck if it veers too far off the road.”

Audi b-tron honey-powered car

Audi’s 2019 April Fools’ Day joke played on the current market shift towards zero- and low-emissions motoring, with the company claiming it had built a honey-powered car called the b-tron. Features include a hexagonal fuel-cap and an on-board toaster.

Imker Honig, head of Audi’s Komplett Geschminkt (German for “made up entirely”) skunkworks said the project wasn’t without its problems, though. He reported: “early prototypes tended to attract scores of bees, typically around the hexagonal fuel cap. One tester was swarmed by a hive that had settled in the glove compartment.”

BMW Lunar Paint

This year, BMW claimed to have developed lunar paint. Supposedly, the paint is embedded with “revolutionary photovoltaic technology,” allowing the firm’s all-electric and hybrid models to passively recharge at night as they drive.

MG’s road-painting tyres

For April Fools’ Day 2019, MG announced a set of road-colouring tyres. Supposedly, the tyres are coated in a water-soluble dye which covers the road as the car drives, before fading away shortly afterwards.

MG’s Professor of Pigment, Dr Gull Abel, also confirmed that customers would be able to change the colour of the dye through a new mobile tyre-fitting service. Safety hasn’t been compromised either, with the firm claiming its new range of tyres have passed the industry safety tests with “flying colours.” 

Castle Combe Circuit sovereignty pledge

It isn’t just car manufacturers making merry with the April Fools’ jokes, though. This year, Castle Combe Circuit pledged it would separate from the United Kingdom to form its own sovereign state, in an attempt to remain politically neutral amidst Brexit uncertainties.

As a result of the restructure, several revisions to the track’s entrance policy were planned, including an airport-style passport check prior to every track day and race meeting, as well as a strict ban on all vehicles that didn’t originate from a British manufacturer.

Graham Marshallsay, the newly-crowned King of Castle Combe Circuit, was optimistic about his country’s future, stating: “I’ve had a telegram from the Queen and she’s planning on popping down to legally separate us from the United Kingdom over a nice cup of tea in Café Bar H at some point in the coming weeks.”

Fiat Panda Hawaii edition

Fiat has announced its falsified intentions to build a special edition Panda commemorating the tenth anniversary of the TV show ‘The Inbetweeners.’

Designed as a tribute to the battered old Fiat Cinquecento Hawaii Edition from the series, its spec list includes a 38bhp “overhead valved” 899cc petrol engine, an M-reg license plate, a pre-dented red passenger door, black plastic bumpers and a radio-cassette player in place of the standard colour screen DAB radio.

To further sweeten the deal, Fiat also claims to offer free insurance to all first-time teenage buyers and four free tickets to Thorpe park, with queue-jump passes for the front seats of Nemesis Inferno.

However, some references to the show give the game away a little too much, such as claiming the Hawaii Panda comes with an “anti-squirrel-collision” system and “mild amphibious qualities” to protect the car should it end up in a pond. 

Land Rover: the UK’s most remote charging point

Land Rover’s 2019 April Fools’ Day jape is slightly better judged, with the British firm claiming to have installed the UK’s most remote charging point, located 15 miles up a mountain on the Isle of Skye.

The firm claims its new charging point is ideally situated for Range Rover P400e owners to enjoy a “zero emissions adventure,” insisting that owners would easily be able to reach the mountain’s summit without polluting the air, thanks to the car’s 30-mile all-electric range.

Land Rover reports that a full charge would take just two hours and 45 minutes and, as a distraction whilst they wait, the firm recommends that owners take in the “electrifying view.” 

Like any good tall tale, though, there is a grain of truth. Land Rover’s April Fools’ press release also reaffirmed JLR’s plans to offer an electrified variant of every model in its range from 2020, alongside the manufacturer’s existing petrol and diesel range. 

Skoda’s customisable puddle lights

Skoda’s annual joke takes a punt at the recent market trend for car personalisation, with a claimed set of customisable puddle lights. Dubbed the ‘ProjectaPal’ LED reminder, the system supposedly allows owners to display images and personalised messages on the road when the doors are opened.

Skoda’s fictional Head of Infotainment Development, Dr. Ivor Tüchskreen, explained the system, claiming: “Every week, I forget to put my bins out for recycling. Before ProjectaPal, I would tape a note on the interior door handle, but it would always fall off. Then I thought ‘why don’t I ask my Karoq to remind me instead?’ – and that’s when we started designing ProjectaPal.”

For less forgetful owners, ProjectaPal can also display any image from a linked smartphone. Tüchskreen continued, stating: “Maybe you are missing someone you really love like your dog, cat, your favourite football player or your wife. With ProjectaPal, you can see their faces the moment you open the door.”

April Fools Day: best car company efforts from the years gone by

Aston Martin’s Project Sparta monster truck

You might think that a brand like Aston Martin, that trades on its heritage and so-cool-it-hurts image, would be above indulging in traditional April 1st tomfoolery. And you’d be wrong. 

The brand’s April 1st 2018 press release announced Project Sparta, a new race programme to run alongside Aston’s current F1 and FIA World Endurance Championship efforts. That’s right, Aston Martin would have us believe that it’s entering a V12, 1,100bhp monster truck in the US-based Monster Jam series. 

Engineered alongside the new Aston Martin Varekai SUV, the big-wheeled beast is designed to do battle with the giants of the monster truck world, including Grave Digger, Big Kahuna, Ice Cream Man and Jailbird, and it’ll enter competition in the 2019 season. Or maybe it won’t. 

Honda Concept CR-V Roadster

Honda has really gone to town for April Fools Day 2018, returning with an angle grinder and whipping the roof off its CR-V mid-sized SUV. A little Photoshop trickery would certainly have sufficed but it’s good to know that the resulting Honda Concept CR-V Roadster does actually exist in the real world.

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Honda claims that the SUV Roadster is designed “purely for sunnier climates and therefore completely useless for the two-day British summer which traditionally occurs in May”. It also provided a quote from one ‘Eipurirufūru’, who is said to be the company’s ‘Future Opportunity Occupational Lead’. The real sting in the tail of the Honda Concept CR-V Roadster story, though, is that what Honda apparently sees as an April Fools joke, Land Rover actually put into series production in the shape of the Range Rover Evoque Convertible. Ouch. 

McLaren’s attention to detail

If you believe the rumours about the fanatical attention to detail that has underpinned McLaren’s success in motor sport and supercar manufacturing, you might have just fallen for the firm’s 2018 April Fools Day effort. 

The release claimed the firm is going to new lengths in search of efficiency gains with a range of measures including daily monitoring of the depth of the lake and size of the floor tiles at the McLaren Technology Centre in Woking. It also suggested that staff were taking synchronised tea breaks to save time.  

MG ZS with alpaca power

MG has announced a new alternative fuel version of its MG ZS SUV for April Fools Day 2018. The firm claimed that a new partnership with the Faerie Tale alpaca farm in Kenilworth has resulted in the development of a version of the compact SUV that runs on alpaca poo pellets. 

Daniel Gregorious, Head of Sales & Marketing at MG Motor UK, said: “Following our decisions to no longer sell diesel-powered vehicles in the UK market, we wanted to take it one step further and see what was possible using alternative fuels to develop low emission vehicles.” It sounds almost feasible but the emission we’d be most worried about would be the smell.

SEAT’s Arona Copper Edition

SEAT has announced “the first car ever that truly does cost pence to run” for April Fools 2018. The SEAT Arona Copper Edition plays on the mooted withdrawal of copper coins from circulation in the UK and features a coin slot alongside the gear lever where 1p and 2p coins can be inserted to power the car by means not fully explained in the short release.

Rhea Sonible-Price, product manager at SEAT UK commented: “Research shows that some of our customers are understandably brassed off that copper coins could disappear forever, but here at SEAT we’re convinced there’s a new lease of life to be had for these little bits of history as part of the workings of a cutting-edge, modern car.

Skoda noise-cancelling headrest

Skoda teased stressed parents for April Fools Day 2018 with the seductive idea of a new way to drown out unwanted noise coming from younger car occupants. The new noise-cancelling headrest for the Skoda Karoq apparently features QuarrelKancel™ technology and works to drown-out backseat bickering leaving the driver in a state of zen-like calm. 

Skoda says the headrest technology is the work of its Chief of Family Relations, Professor Si Lence and Special Projects leader, Dr April Fürst, “We tested 1,000 families over 10,000 miles and identified that 80dB, the sound equivalent of a vacuum cleaner, is the pitch most unbearable for parents,” said Dr Fürst.

Tesla’s bankruptcy claim

With manufacturing bottlenecks delaying the mass production of the Model 3 questions have been raised as to whether Tesla will soon run out of money – and this is exactly what Elon Musk joked about this April Fools.

He tweeted saying, “Tesla Goes Bankrupt Palo Alto, California, April 1, 2018 — Despite intense efforts to raise money, including a last-ditch mass sale of Easter Eggs, we are sad to report that Tesla has gone completely and totally bankrupt. So bankrupt, you can’t believe it.”

This was then followed by a picture showing Mr Musk looking disheveled holding a cardboard sign saying ‘Bankwupt!’. Hopefully the gag won’t come back to bite him.

BMW’s dDrive dog basket

BMW spared a thought for our four-legged friends on April Fools’ Day 2018 with the dDrive dog basket. The high-tech doggy bed was modelled on the firm’s latest electric car range and puts your pooch into the zen-like state it can only usually attain by sticking its head out of the car window. 

The wind-in-the-fur feeling is delivered by a BMW TwinPower Turbo Fan that fires a stiff breeze right into the dog’s face. Everyone’s a winner.

McLaren’s Feather Wrap

The wrap industry – not to be confused with the hip hop one – is known for creating ever more ludicrous designs to adorn the population of supercars across the world. However, McLaren took that practice to a whole new level with its April Fools’ Day 2017 contribution.

The firm announced Feather Wrap – consisting of 10,000 artificial, carbon-veined feathers – as an option on the McLaren 570GT model. Taking over 300 hours to assemble by hand, the British car maker claimed that the unusual feature would provide aerodynamic benefits and add just 2.5kg to the weight of the car.

To us it looks like the British supercar has been in collision with a particularly plump pheasant.

Lexus’s Lane Valet Technology

Okay, so Lexus didn’t quite manage to pull the wool over our eyes with this one, but their ‘Lane Valet Tech’ story for April Fools’ Day 2017 was a frontrunner for the ‘Thing We Wish Was Real’ award.

According to the spoof ad, the autonomous software upgrade allows Lexus drivers to move slower motorists in front into a more appropriate lane at the press of a button. So rather than the usual combination of flashing headlights, unspeakable hand gestures followed by a dangerous undertaking manoeuvre, instead the path ahead is cleared safely to allow uninterrupted motorway progress.

Hyundai’s Click to Fly car deliveries

Hyundai’s 2017 April Fools effort played on the very real trend for the car buying process moving online. The Korean firm touted its Click to Fly scheme under which customers can supposedly purchase their vehicle on Hyundai’s Click to Buy website and have it delivered in under two hours by a team of airborne ‘Hy-drones’.

The drones, which Hyundai claims are powered by its Hydrogen Fuel Cell technology, arrive through the sky with your new Hyundai slung underneath in a big box and plonk it onto your driveway before lowering the key into your hand. The manufacturer says it only needs two drones for an i10 city car delivery but four for the extra bulk of a Santa Fe SUV. If that doesn’t set your April Fools antennae twitching, the accompanying video probably will.

The Dacia ‘Sundero’

Apparently we only get 1,440 hours of sunlight per year in the UK, which might explain why so many people spend a small fortune on access to tanning salons in order to top up that all-important tan.

This inspired Dacia to come up with an innovative solution for April Fools’ Day 2017, which comes in the form of the new Dacia ‘Sundero’ model: a car equipped with UV tanning tubes which convert every seat into a sunbed.

The goggles provided don’t look especially stylish, but if the video above is anything to go by, they pale in comparison to the tan line left behind by the seat belt…

MG’s voice controlled emoji windscreens

In what appeared to be an amalgamation of elements from various April Fools’ Day hoaxes of years past into one April Fool epic, MG brought us the voice controlled emoji windscreen in 2017. It uses MG Inter-Car Emoji technology or MICE, giving MG customers the opportunity to proudly inform friends and acquaintances that their car has MICE. 

The suspicious windscreen tech uses LED technology in the car’s front and rear windscreens to allow the driver to communicate with other road users through the medium of emoji. The brains behind this voice-controlled tech is said to be one Professor Hans Frei. You couldn’t make it up, so MG did it for you. 

MAN’s ice cream MAN

Not to be outdone, commercial vehicle specialist MAN Truck & Bus UK unveiled a special edition ‘Ice Cream MAN’ to be unveiled “on the sundae before” the 2017 Commercial Vehicle Show.

Equipped with “99 special build features”, the Ice Cream MAN comes with “a magnum” of great options and a sound system featuring tracks such as ‘I’m Your MAN’, ‘Stand By Your MAN’ and ‘The Candy MAN’.

Sounds like flake news to us…

MINI’s Hipster hatch

MINI chose to target its 2016 April Fools effort at the growing ‘hipster’ market, offering us the “world premier of the MINI Hipster hatch”. The spoof car features ‘Instagram filtered windows’, ‘a twin-deck cassette player’ and ‘stonewash denim upholstery’ – all features that any self-respecting Hoxton trendster would love. MINI also claims a fixed-gear drivetrain for the car to match the hipster’s retro cool bicycle of choice and offered comments from the “senior external product launch experience curator at MINI UK”, Ivana Newcarr.

Vauxhall’s wind-up Adam

Vauxhall claimed to have entered a new era of “zero running costs and emissions” this year with the launch of its Adam C. Closer inspection reveals that this is the world’s first full size wind-up car and Vauxhall’s in-house jokers reckon a 15-minute wind powers it for a range of 125 miles. An added bonus is apparently that “by exercising your chest, shoulders, arms and core muscles, a 65kg person can expect to burn over 400 calories in just 15 minutes of winding”. 

The man behind the design was ‘Mick Cannical’, Vauxhall’s Chief Kinetics Engineer. I think we’d rather get the bus.

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Honda’s emoji numberplate

With emoji symbols now infiltrating all aspects of modern life, Honda couldn’t resist weighing-in with the Emoji numberplate. Here smilie faces and other nonsensical pics replace traditional letters and numbers.  Honda claimed the plates are a response to demand from younger buyers and that “talks are planned with the Driver & Vehicle Licensing Agency in an endeavour to exclusively launch the new plates in early 2017”. Good luck in that meeting guys.

Skoda’s Superb dog umbrella

There’s a pull-out umbrella in the door of the Skoda Superb executive saloon so the logical next stem is to install a second rain shield for use by dogs. Skoda took just that leap for April Fools day claiming that there would be “No more soggy Shih Tzus or damp Daschunds thanks to innovative design”.

The press release also treated us to the ramblings of ŠKODA project leader Dr Jacques Rustle. “British rain is officially the wettest in the world, so we knew this accessory would have big appeal with owners in the UK. During development, we captured large quantities of British rain and brought it back to our workshop in the Czech Republic before signing the design off.” 

MG’s invisible car

MG thought it’d have a crack at an April Fool’s joke and used that old chestnut of revealing its first invisible car. With help from Professor C. Thrue and Chief Designer Avril F’ouil, the brand expressed its excitement about its new car. 

Of course, with it being invisible, there were reported development issues. Matthew Cheyne, Head of Sales and Marketing at MG, said: “At first we had some trouble with the cars, as people kept walking into them or we’d misplace them on the site. As soon as we placed the iconic MG badge on the front of them, using non-invisible materials, we were able to find them much more easily.”

He went on to add that parking tickets would be a thing of the past, because traffic wardens wouldn’t be able to see it. Of course, neither would any cars driving in that think the bay is empty…

The Jeep Wrangler Grille Grill

Like Porsche, Jeep shared its April Fools via social media channels. The Wrangler Grille Grill is, well, shaped like the grille from a Wrangler!

In that most manly of pursuits, the barbeque, it is obvious that Jeep wants to get in on the culinary delights of cooking a slab of beef to within an inch of its life. The grill would be perfect for those looking to take advantage of the Wrangler’s rugged appeal and could be great for a Jeep-themed camping trip in Colorado, the Amazon rainforest or the Lake District!

Ford’s massive Mustang shrubbery

In one of the more elaborate April Fools stings of 2015, Ford produced a spoof breaking news video about a farmer so besotted with the Ford Mustang muscle car that he planted a giant shrubbery in the shape of the car’s iconic badge. The report claims that the painstakingly laid out prancing pony is visible from planes landing at Stansted Airport and there was even a happy ending for our fictitious farmer because the Mustang was indeed coming to the UK for the first time that year.  

Skoda’s chameleon car

On April 1st 2015, Skoda revealed the solution to the age old car buying question, what colour should i choose? The answer being ‘all of them’.

The brand announced a Colour Concept system, a £500 option on the Fabia supermini that allows buyers to mix and match body, roof and wheel colours with appalling results. Better still, the  ShadeChange function lets you change the colour of individual body panels at the touch of a button. According to Dr Gio Kyng of Prague University, “each panel is coated with a microscopic layer of unobtainium – a newly discovered element that changes colour when a small electrical charge is applied to it.” 

Nissan’s GYM button

Nissan announced a new way for drivers of its cars to fight the flab when behind the wheel for April Fools’ Day 2015. The GYM button disables labour saving gadgets like power steering and increases the force required to operate the pedals and gearbox. Suddenly your drive to work becomes a blood vessel bursting workout capable of burning an average of 1,415 calories a day.  

Vauxhall’s mobile kebab shop taxi

Vauxhall announced a breakthrough for the evening entertainment industry for April Fools’ 2015. The Taxi Kebabi is a 9-seater Vauxhall Vivaro Combi taxi with built-in kebab shop. The van comes with bold ‘Abra Kebabra’ exterior decals and a couple of chicken doner Kebabs rotating gentley in the boot. 

As well as the two gas-fired spit rotisserie grills, the modified Vivaro is said to have salad bowls integrated into the arm rests, chilli dispensers and of course a tasty selection of sauces.  The quote for this one came from taxi driver Jason Donervan  “With Vivaro’s class-leading whole life costs, this incredible vehicle offers us hard-pushed drivers another valuable revenue stream that could ultimately see taxi fares being slashed.”

Mercedes’ AMG Sprinter

Mercedes was quick out of the blocks for April Fools’ Day 2015 with a spurious rendering of a Mercedes-AMG Sprinter63 S circulated on social media. The panel van was claimed to be packing a 4.0-litre twin-turbo V8 with 503bhp, enough to get any red-blooded delivery driver hot under the collar. Sports suspension, a full body kit and upgraded wheels completed the package but it would be hard to imagine any sane employer footing the fuel bill.

Volkswagen’s extra tiny van 

April Fools’ Day 2015 really did bring the van manufacturers out in force, even the usually straight-laced Volkswagen. The German brand proposed the Caddy Maxi Mini, a 2.4m long micro van with one seat and only enough room for a tool box or the driver’s lunch. Basically, you could take more with you if you got the bus.

To top it all, VW quoted its head of commercial vehicle product development, Dr. Avin A’laf. “We see the Caddy Maxi Mini as our equivalent of the chocolate bars at the supermarket checkout. We hope that when customers come and buy one of our multi-award-winning full-size vans, they’ll add a Caddy Maxi Mini as a little treat.”

Skoda’s hairy Yeti

Skoda introduced us to the Yeti Ice special edition for April Fools’ Day 2014. The car features a special faux fur finish developed by Skoda engineers working in the Himalayas.  The press release, which came complete with quotes from Skoda experts Dr Yu Ciddingme and Prof Lukat Thedate, explained that personalisation options including side partings and fur extensions are available. 

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