Ben Ainslie joins Henri Lloyd as technical advisor

Ben Ainslie joins Henri Lloyd as technical advisor

British fashion brand and sailing apparel specialist Henri Lloyd has
appointed Sir Ben Ainslie as a non-executive director of its board and will
also become chief technical advisor on product development.

Ainslie is considered one of the most successful Olympic sailors of all
time, winning five Olympic medals, three of which were gold. Commenting on
his new position in a statement, he said: “I see this as a great
opportunity to be involved in a project that encourages a new way of
thinking about sailing kit. In particular I’m excited about sharing some of
the principles behind the way I approach sailing with the HL team and
working with them to develop the next generation of performance gear.”

Chairman and controlling shareholder Hans Eckerström added: “We are
extremely proud to have the most successful Olympic Sailor of all time and
without doubt one of the most influential men in World Sailing of our team.
Ben is a very modest guy off the water but there is so much to admire about
his winning mentality, drive, focus on detail and his willingness to
embrace new technologies – these are values that we share and want to
encourage further within the new Henri Lloyd.”

Additionally, the brand announced a new Design Your Own (DYO)
initiative, which will see sailing teams use Henri Lloyd’s European factory
to create their own “unique kit with low minimum production quantity, fast
turnarounds and reasonable pricing.”

Photo credit: Henri Lloyd, Facebook


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