If 2018 was the year of the skintellectual, hyper-focused on single-ingredient, low-viscosity serums, 2019 is the year of the maximalist. Where we once wanted gels, gelées, and essences, we’re finding our way back to a heartier, more substantial texture: the balm.
The appeal of the balm is multi-faceted. As our predilection for natural ingredients grows, a balm is the ideal carrier for oils and botanical extracts, which can be hard to work into formulas otherwise, thanks to their tendency to solidify. This is especially true for cold-pressed oils, or thicker hydrators like jojoba and shea.
Then, the sensorial aspect is undeniably pleasing. They literally melt into the skin, helping to cleanse without tugging or pulling, and provide instant cooling comfort. Likewise, the skin-like feel of a balm is immediately appealing – especially for anyone who shudders at the thought of their face feeling wet after applying skincare.
From fragrance to cuticle care, balms are certainly no longer just for lips. Check out Vogue’s edit of the best balms to try below…