Well, I think there is an unfortunate tendency in this government always to blame the media or someone else for essentially their own failures. We have a really strong tradition here in good public health campaigns to change behaviour in Australia, stretching back to theAIDS campaign in the 1980s, but many other campaigns since that time.
Other countries are doing this with really strong effect. You see a pathway to freedom campaign, a very positive message in New Zealand. We’ve got celebrities like Dolly Parton in the US, and Elton John in the UK, particularly encouraging older members of their community to get vaccinated. Here, we really seem stuck. We’re not doing anything.