Asos hosts ‘Future of Fashion’ conference


Online fashion retailer Asos is hosting a full-day conference in London
to bring together 90 of its top-selling brands to discuss ethical trade and
sustainability issues.

The Future of Fashion: Transformation Through Collaboration event,
taking place today, September 26, is being attended by senior
representatives from Asos third-party brands including Levis, Adidas, Nike,
Puma, PVH, Miss Selfridge, G-Star, Boohoo, Missguided, Fred Perry, as well
as industry colleagues and organisations such as Baroness Lola Young,
Fashion Revolution, WGSN, Futerra and the Business and Human Rights
Resource Centre.

The conference will examine key issues such as workers’ rights,
purchasing practices, transparency, the changing consumer, circularity and
sustainable materials as Asos looks to establish “best practice and build
common commitments for collaboration in these areas”.

Nick Beighton, chief executive at Asos, explained in a statement: “We
believe the future of fashion is ever-changing, unpredictable but most of
all incredibly exciting. By working together, we believe we can deliver a
systemic shift in the way our industry addresses key ethical trade and
sustainability challenges and proactively design a future we all believe
in.”

Speakers will include Beighton, as well as Levi’s Michael Kobori, Forum
for the Future’s Charlene Collison, IndustriALL’s Jenny Holdcroft, ACT’s
Frank Hoffer and Global Fashion Agenda’s Morten Lehmann.

The Future of Fashion: Transformation through Collaboration event is
part of the Asos’ ‘Fashion with Integrity’ corporate responsibility
strategy, which focuses on the impact the company makes on people and the
planet.

In recent months, Asos has released its second Modern Slavery Statement
and co-hosted a Modern Slavery event at the House of Lords to identify and
address shared risks in the apparel sector. The company has also begun
piloting a training programme for its designers with the London College of
Fashion, as part of its 2020 Circular Fashion Commitments.

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Image: courtesy of Asos



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