BENGALURU — Electric vehicle startup Ultraviolette has handed its communications business to The Mavericks. As part of the engagement, The Mavericks will provide integrated communications and end-to-end campaign planning and execution across all media platforms, and overall strategic counsel for the Bangalore-based brand.
SINGAPORE — Redhill has been hired to support the launch of Kimpton Kitalay Samui, the first resort in Thailand under IHG Hotels & Resorts’ luxury boutique brand, Kimpton Hotels & Restaurants. The partnership will see the agency planning and executing a full launch strategy in Thailand for Kimpton Kitalay Samui. It is the second Kimpton hotel in Thailand following the brand’s debut in October 2020 with Kimpton Maa-Lai Bangkok, which Redhill also helped launch.
SINGAPORE — Eurocom Worldwide has named Rothman Asia as its new lead agency for Southeast Asia. Rothman Asia is part of Rothman Global, which operates on three continents. With this appointment Eurocom Worldwide, a network of independent PR and marketing agencies, now partners with two regional networks in Asia-Pacific: EMG Asiacom headquartered in Shanghai covering China, Japan, South Korea and India, and Rothman Asia headquartered in Singapore covering Indonesia, Vietnam, Philippines, Thailand and Malaysia.