SYDNEY — Sling & Stone has welcomed five new clients into its global consumer portfolio — Adore Beauty, CuboAI, EarShots, Getty Images/iStock, and Happy Human. “From helping new parents navigate looking after their babies and conscientious consumers lessen their impact on the environment, to supporting diversity, inclusion and equity with better tailored cosmetics and increased representation in stock imagery, our new clients are improving how we live, work and play,” said associate director of consumer Kelly Owens.
SYDNEY — Thrive PR + Communications has added SodaStream to its list of global consumer-lifestyle brands, after being appointed as its public relations company of record in Australia. The win follows a competitive pitch that will see Thrive manage the sparkling water brand’s earned media relations, press office, and gifting program. Thrive will also be responsible for elevating messaging and storytelling around the brand’s commitment to sustainability awareness with purpose led campaigns.
TOKYO — Dentsu Public Relations is merging with K&D Consulting to boost its risk management capabilities. Both companies are Dentsu Japan Network agencies. Effective September 1, K&D will be absorbed into Dentsu PR.
SHANGHAI — Golin has expanded its China operations, with the launch of an integrated marketing communications offering to be led by newly-appointed Zita Wang. Rooted in data intelligence and designed to create cultural movements that drive brand conversion along the customer journey, a critical capability in China, the new offering underlines Golin’s commitment to enhancing digital services in this area. Wang joins Golin after having led the Shanghai digital practice as senior vice president at Weber Shandwick and holding roles at BCW (formerly Cohn & Wolfe).
DELHI — Footprint Global Communications has appointed senior journalist Ramananda Sengupta as director for strategic communications. Sengupta’s extensive digital expertise is expected to help the agency scale up its digital PR services and meet the changing PR requirements brought about by the pandemic. Sengupta, who brings over three decades of print and online journalism experience, has held leadership roles in digital news and entertainment platforms like rediff.com, sify.com, and India.com, on top of being the foreign editor of newspapers like The Telegraph, The New Indian Express, and Outlook Magazine.
MUMBAI — Integrow Asset Management, a real estate-focused asset management firm has appointed Pitchfork Partners as its communication strategy advisor. Pitchfork Partners will drive the brand outreach for Integrow Asset Management, support its business growth and strengthen the brand narrative.
SYDNEY — Sefiani has added global cryptocurrency platform Luno to its client roster following a competitive pitch. New to Australia, Luno hired Sefiani to help educate Australians about buying, storing, earning and understanding cryptocurrencies.