finance

Asda brings back famous ‘bottom pat’ TV advert 43 years after first launch


ASDA is bringing back its famous “bottom pat” TV advert 43 years after it first launched, The Sun can reveal.

Celebs such as Julie Walters, Michael Owen and Sharon Osbourne have all slapped the change in their back pockets since 1977.

Asda is bringing back its famous 'bottom pat' TV advert a staggering 43 years after launch
Asda is bringing back its famous ‘bottom pat’ TV advert a staggering 43 years after launch
The new advert will air on ITV on Friday during a break on Lorraine
The new advert will air on ITV on Friday during a break on Lorraine

The light-hearted campaign is being re-launched to mark a price rollback on hundreds of Asda products.

It will air on ITV on Friday in a break in daytime show Lorraine and will feature the old slogan “That’s Asda Price”.

The bottom pat lasted nearly 30 years, but was scrapped in 2006 during a rebrand.

That included a change of slogan to “More For You For Less”.

“That’s Asda Price” returned briefly in 2015 for Asda’s 50th anniversary before being ditched again.

Asda boss Roger Burnley said: “Given the year it has been, saving money is more important than ever for our customers.

Saving customers money has been our DNA for over 50 years and shoppers have always known that Asda Price means great value — as well as being an icon that makes them smile.

“So we thought the time was right to bring it back.”

The bottom pat ad lasted nearly 30 years, but was scrapped in 2006 during a rebrand
The bottom pat ad lasted nearly 30 years, but was scrapped in 2006 during a rebrand
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