Arket appoints new managing director

Arket appoints new managing director

Arket has appointed Pernilla Wohlfahrt as its new managing director.

This is the third time the H&M Group-owned brand has had a new managing
director in as many years. When the brand was launched, Lars
Axelsson held the position before being succeeded by Lea Rytz Goldmann who
is now leaving to join fashion brand Cos, also owned by H&M Group.

Wohlfart previously worked as an assortment manager for collaborations
and special collections at H&M and will now be will be responsible for the
further development of Arket.

Launched in 2017, Arket focuses on a broad but selected range of
essentials for men, women and children. In addition to its own products, it
also sells items from third parties.

Photo credit: Arket, Facebook


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