APEROL and Pimms have been beaten by supermarket own-brand copycats in a blind taste test conducted by Which?.
It means families looking for a tipple in the 23C heat this weekend can save money – AND get a tastier drink.
Which? asked a panel of 100 Brits to rate the flavour, “mouthfeel”, appearance and smell of Pimm’s and Aperol – both £15 for 700ml – along with two supermarket versions of each.
In the the head-to-head taste test, Which? pitted Aperol against two supermarket aperitifs from Aldi and Sainsbury’s.
Aldi, the cheapest of the bunch, came out on top with a score of 74%, compared to the real deal, which scored 72%.
What were the results of the blind taste test?
- Aldi Austin’s Summer Punch – Score: 72%, Price: £7.49
- Tesco Summer Cup – Score: 69%, Price: £8
- Pimm’s No. 1 – Score: 67%, Price: £15
- Aldi Aperini – Score: 74%, Price: £6.99
- Aperol – Score: 72%, Price: £15
- Sainsburys Aperitivo – Score: 69%, Price: £8
The discounter’s Aperini – £6.99 for 700ml – was the top tipple for four in 10 tasters and was more than 50% cheaper than Aperol, a saving of £8 per bottle.
In a separate test, the consumer group pitted Aldi and Tesco fruit-based gin cups against Pimm’s No.1.
Aldi’s Summer Punch – £7.49 for 700ml – was the cheapest of the three drinks tested, but also the highest-rated overall, scoring 72%.
More people picked it as their preferred drink compared to Tesco and Pimm’s, with 45% saying it was their favourite of the three.
Tesco’s Summer Cup (£8 for 700ml) narrowly edged ahead of Pimm’s to take second place in their taste test, with a score of 69%.
It costs just 50p more per 700ml bottle compared to Aldi, giving Tesco shoppers a great value option for tasty summer cocktails.
In a separate taste test, Which? asked 100 people to rate Aperol against two supermarket aperitifs from Aldi and Sainsbury’s.
Again Aldi, the cheapest of the bunch, came out on top with a score of 74 per cent.
Aldi’s Aperini – £6.99 for 700ml – was the top tipple for four in 10 tasters and was more than 50% cheaper than Aperol, a saving of £8 per bottle.
Sainsbury’s ownbrand alternative, an £8 bottle of Aperitivo narrowly came in third place scoring 69%.
It’s worth noting though that we’ve spotted that Morrisons has slashed the price of Aperol to just £10 ahead of the long weekend if you’re looking to save on the branded tipple.
If you’re after more bargain booze, then Asda is offering 25% off boxes of prosecco, wine and champagne this bank holiday weekend.
We’ve also got the low-down on how to cut costs on your booze bill as prices have risen post-lockdown.
Plus if you’re in a hurry to get the discount buys delivered to your door, Tesco has also launched a rapid delivery service to ferry groceries to customers within an hour.