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Amber launches game to mark anniversary


Amber Energy Drinks Limited has said that it has launched a web-based game called “Amber Rush” to entertain its consumers as it celebrates one year of operation.

The said in a official statement that the game, Amber Rush would bond with its consumers, create more awareness and boost the sales of its product.

Its flagship product, Amber energy drink, was launched during the COVID-19 pandemic but gained traction in the market nonetheless, according to Amber.

The General Manager, Amber, Titilola Adedeji, said the game represented Amber’s brand which was stimulating the energy in consumers and tapping into the company’s target audience’s lifestyle, social connections and digital convenience.

She stated, “To play, gamers are required to sign up with their email or Facebook; choose an avatar, state of residence and phone number, sign in, then play the game by firing each Amber logo that pops with energy by tapping it to fill the can.

“Amber Rush also has a leader board, where you can win cash, merchandise, and product prizes weekly, and monthly. Amber Rush is a game that is here to stay. Eventually, we would be hosting inter-state competitions on Rush. We are basically trying to create a community of people that are like minded.”

“You are only as good as your network, so even if you don’t see me and you are playing Amber Rush, we might be able to connect when we are playing on the leaderboard.”

The company urged customers and the public to visit the game’s website to enjoy the experience.

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