Amazon has stopped working on the site’s most important day of the year.
As Amazon Prime Day began, shoppers took to the site to check out the time-limited deals that run through 16 and 17 July.
But instead they only saw a variety of dogs, which Amazon uses as its error page when something doesn’t load properly.
Numerous users joked that the dogs were very cute and nice – but that they had come to shop, and not for a new canine.
There doesn’t appear to be a way of getting around the problem, though refreshing the page should sometimes make it come back to life.