fashion

Ágatha Ruiz de la Prada speaks at IMF Business School


Ágatha Ruiz de la Prada speaks at IMF Business School

The IMF Business School inaugurated a new event format called “A
Question for” to feature relevant personalities from different sectors and
bring them closer to the public. As their first guest, IMF invited the
fashion designer and aristocrat, Ágatha Ruiz de la Prada. During this
session, both the audience and virtual attendees could ask the
businesswoman and designer about the fashion industry, her career and
everything related to her professional experience.

Ágatha Ruiz de la Prada admitted to being a bad student and shared that
if she had obtained better grades she would have studied architecture
instead. She also told the audience how she began her career when she was
only 20 years old with Pepe Rubio, “It was just him and me, years that
coincided with the Madrid movement (Movida Madrileña)-which made
everybody focus on me. It helped me to get known, something that otherwise
would have been very difficult. I always say that I was in the right place
at the right time.”

The designer didn’t hesitate to confess that she doesn’t like people
wearing animal skin, tacky fashion, polluting and wasting. “I come from a
family of ecologists who taught me not to waste and I’m convinced that this
is the new challenge of fashion: sustainability. In my generation we have
managed to democratize it, now is the time to make it sustainable,” she
explained. Like many other sectors, fashion is in constant transformation.
That’s why Ágatha thinks that “sometimes to build you have to destroy.”

Boris Izaguirre, the presenter Raquel Sánchez Silva and the Director of
Fashion at S Moda, Natalia Bengoechea, were some of the guests that
interviewed the designer and businesswoman. The event was moderated by Ton
Pernas, coordinator of the IMF Business School Fashion MBA, who accompanied
Ágatha in more than 30 questions that she answered in 90 minutes. Carlos
Martínez, president of the IMF Business School, was in charge of closing
the event.

Photo: courtesy of IMF and TresCom



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