finance

ADVERTORIAL: How to make remote working ‘better than being there’


As with everything this year and last, the football season looks different. Football fans have a while to go before they can return to packed stadiums to support their team, and chant along with their fellow supporters. However, just because something can’t be normal, doesn’t mean things have to be bad.

To this end, Cisco recently partnered with the City Football Group, the first time it has done so with a football organization. The group, which includes Manchester City, New York City, and Melbourne City football clubs, decided that instead of just accepting an inferior fate, they were going to do something about it.

So, as part of the two companies’ shared mantra, ‘better than being there’, both share the belief that no enterprise can afford to wait for things to go back to normal. Instead, all anyone can do is try and make the best out of the new normal situation – and technology makes for a great wingman.

In this spirit, Cisco is working with the group to enhance clubs’ connectivity and bring a range of new digital experiences to fans to hopefully bring them closer than ever before to the game they love.

Adjusting to the times

The spirit behind the phrase, ‘better than being there’ is not unique to its sports partnerships – it’s a mindset Cisco is bringing to everything. And it’s one that every business, big or small, needs to start embracing.

Future-thinking business leaders need to first accept the hard truth that offices will never be the same again. Be it video-chat, virtual collaboration, or secure remote networking, these have become permanent elements of doing business now.

This inspired Cisco to combine low cost, easy to deploy and manage-on-premise infrastructure like the Meraki Go portfolio with Cisco Webex to brings all the necessary capabilities together, helping small businesses get a handle on the new office-scape, and make working from home better than being there for workers.

Future-made solutions

Before this year’s crisis, flexible working was perceived as a perk reserved for higher-ups at larger companies. This was in part a cultural quirk – until recently, many employers had concerns around productivity levels if all employees worked from home.

A lot of those concerns have since been dispelled over the last few months. However, a much more tangible barrier that has hindered many small businesses from jumping on the flexible working train has been whether they had an IT team capable of managing its technical demands.

And this is why Cisco has seen the potential to combine its slimmer, simpler, small business solution, Meraki Go with its latest iteration of Webex: Webex Work.

Meraki Go was made to be deployed by your average joe who’s comfortable with technology, but by no means an IT professional.

And Webex Work, aside from being able to also host meetings, has a bunch of features made for remote workforces such as whiteboard collaborating and even a cloud-based calling, including physical phones and instant messaging.- it even has a virtual receptionist. Together, these two parts of Cisco’s portfolio allow smaller businesses to achieve several things that were once out of reach.

Leveling the playing field

When you visit a larger business’ office building, you will often be presented with a guest Wi-Fi network. While this is a common perk, it denotes a level of capability as it’s not easy to safely set one up without an IT professional.

With Meraki Go, a guest Wi-Fi network can be created at the click of a button. It will even assist you to create a QR code, providing hassle-free connectivity to customers, while at the same it will protect internal networks, preserve limited bandwidths and even stop any guest from accessing unwanted material.

And all this from a simple app on your phone. So even if you’ve never deployed any software before, you’ll be as technically proficient to customers and partners as any of the larger competitors.

Small businesses rule the world

Cisco aims to shrink the capabilities gap between large and small businesses comes from the fact that it knows how important small businesses are.

But it also knows it’s an uncertain time for small enterprises. So, even though Meraki Go and Webex are still enterprise-level capable pieces of technology, with features that you would expect in a more expensive, professionally set up installation, the team has worked to make them priced for small businesses.

And by combining connectivity and collaboration in an easy-to-deploy, intuitive, secure, and well-priced solution, Cisco believes it has made remote working almost as good as working with people in the same room.



To discover more solutions and resources Cisco has to offer for your small business, visit the website, cisco.com.



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