3DS still a ‘key part’ of Nintendo’s business, ‘various possibilities’ considered for a successor

The 3DS “continues to be a vibrant system” Reggie Fils-Aimé said, that Nintendo is going to “continue to support”

Nintendo’s president Shuntaro Furukawa and Nintendo of America’s president Reggie Fils-Aimé discussed the future of the 3DS this week, both highlighting how it still very much is a key platform for the firm.

In a lengthy interview with Game Informer published yesterday, Fils-Aimé was asked if the 3DS was “still a big focus for Nintendo,” to which he answered: “Absolutely.” The 3DS very much remains the preferred platform for kids, as a gateway to gaming.

Fils-Aimé continued, discussing the weight of the 3DS on the American market: “In the month of December, we had 27 per cent growth versus last year in the U.S. Here in the U.S., through May, it’s up 10 per cent year-on-year. It continues to be a vibrant system. The reasons are, for the target audience we are going after – parents with kids – we see this as a great first device for that five, six, seven, and eight-year-old. The portability, the ability for the hardware to take damage and survive the drop test, over a thousand games available with new ones coming, that’s what’s driving the performance. It becomes a gateway for these kids that turn 10, 11, and 12 to then jump on to Nintendo Switch. It’s a strategy that’s working, and we’re going to continue to support that platform. We have more games coming, and certainly into 2019, we see it as a key part of our business.”


Leave a Reply

This website uses cookies. By continuing to use this site, you accept our use of cookies.  Learn more