12 Indie Brands to Support on Small Business Saturday–and All Year Long

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It’s important to support small businesses now more than ever!

With so many businesses at risk this holiday season, consider small businesses when looking for a particular item like a personalized puzzle, festive sweatshirt or cheese board. And if you’re wondering where to start, Amazon Handmade has made it even easier to shop small with guest editors like Lauren Conrad helping you to curate the perfect gift. 

This year’s edition of Oprah’s Favorite Things is all about celebrating Black-owned small businesses on Amazon. From luxurious body butter sets to fuzzy slippers and spice sets, the queen of gift-giving showed us how easy it is to give meaningful gifts that give back.

We took Oprah and Lauren’s advice and scoured Amazon Handmade to find 12 items from small businesses that will make you ‘add to cart’ asap!

Our picks below.


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